The super bowl came and went as it does every year. Everyone has established their own superbowl rituals— for me, it’s being part of the growing hype a few days before the big game, followed by the nail-biting excitement for my two favorite things of the super bowl season: the puppy bowl and the commercials.

Personally, I DVR the game, and while the actual playing is going on I go to HBO and watch chick flicks which usually consist of Will Smith and some very attractive, yet fiercely independent female, who always end up getting it on by the end of the movie. No matter the small details that make each movie unique, the ancient patented love plot will always make me cry.

Then, there are the commercials. Every year at my household you will periodically hear: ” Mom, Mom! The commercials are back on!”

So, how did the commercials during the superbowl become such a big deal?

The game started to take off with Superbowl III when the AFL beat the NFL for the first time; in1970 the leagues merged. This made the superbowl huge and it soon became the most watched even of the year.

More viewers=more money.

These companies pay millions of dollars for a 30-second spot; the commercials are sometimes the best kind of border-line, most are funny, witty and wonderfully “subliminally” sexual.

From what I saw, I was pretty pleased. This year, I have a new all-time favorite—the M&Ms commercial.

It’s so classy that some people might dare call it tacky.

Check it out:

M&Ms “Just my Shell” Commercial