Off Center

Outside Ideas from Inside the Walker Art Center

Part of: blogs.walkerart.org

 
by Matt Peiken at 12:00 pm 2008-04-28
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May June Cover WrapThere are a couple notable distinctions to the May/June issue of Walker magazine. The first is the cover -- or, more accurately, two covers. Open the front, which bows to the 20th anniversary of the Minneapolis Sculpture Garden, and you'll find a second cover, featuring an untitled photo from Richard Prince's cowboy series -- a nod to the Walker's Prince exhibition. Why two covers? The short of it: Twice the happiness. The medium of it: We recognize two programs worthy of the cover's spotlight.

By the way, in house, we don't call the first cover a cover (not if you want to preserve your kneecaps). It's a wrap -- the first in the short history of the magazine in its current format. It's printed on rough paper stock and, if one were so inclined, easily pulled away from the glossy magazine proper. Hypothetically, one could carefully pull the wrap away and present the May/June issue with a Prince cover. Nobody would be the wiser (indeed, the issue date and magazine logo are reserved for the inner cover).

Who would do such a thing? And why? You could pin the entire summer slate of Garden-related events (they appear on the back of the wrap) on your refrigerator or on your bedroom wall, alongside your black-light posters. Perhaps you’d like a Prince keepsake on the cheap. The Walker doesn't recommend engineering this cover separation at home -- or at your own museum -- nor is the Walker responsible for any ensuing injury.

The second distinction is the illustration adorning the wrap. Again, this is new to the magazine, which traditionally devotes the cover to artwork drawn from a current/upcoming exhibition or publicity still from a performance group or film. This tableau is drenched in PMS 802 -- the official color of the summer-long Garden anniversary celebration. Dare to imagine your summer day in the sculpture garden bathed in day-glo green.


 

2 Comments

  1. The first in the short history of the magazine in its current format? As a member I’ve gotten 2 or 3 of these intriguing “wraps” of which you speak since the expansion opened.

    Comment by Dunn — 4/28/2008 @ 5:28 pm

  2. It’s true- this was not the first wrap. We occasionally use them as friendly reminders to our members of all the good times they can continue to have with us (rejoin please!). I believe this was the first “programmatic wrap” though…

    Comment by Kate Strathmann — 4/29/2008 @ 9:40 am

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