• Over at the University, Ali Momeni’s Art for the People is becoming more active with their Art on Wheels project. From what I read in the blogs, the bikes are mostly built and the students are making more outings. There are some newer videos, but this is probably the best overview video, made back when the GRL folks were in town. I can’t wait to see more action with these bikes over the summer and during the RNC.
• Our friends over at the Brooklyn Musuem are been running a sweet little project called Click!, “a crowd curated exhibition”. Here’s the deal: people submit their photos that are about the changing face of Brooklyn, visitors like you and me vote on them, and then the top rated photos are put in an exhibition in the Museum. The submission part of the project is closed, but you can still sign up and vote for three more weeks. I’m usually pretty skeptical of sites that depend on user generated content, but it seems the enticement of getting work in the museum is a strong motivator. We learned this with the Worlds Away video project. And it is actually pretty fun to log in and see what has been submitted, to see the range of work by artists that are unknown. For someone that hasn’t been around Brooklyn much, it is a unique way to explore.

  Shelley warned me that the interface is limiting, but it seems to me the limits are perfect for the scope of the project. Plus, they’re also using mootools, which I know and love. Nina Simon has a great article on the project which you should read if you haven’t yet.

• Two posts about the internet and culture that do some hard thinking for you and make you think: The New Social Circulation: Frontline, Out of Print, and the XO Laptop Photo and Gin, Television, and Social Surplus.
• The most amazingly non-akward akward TV spots ever, featuring local circuit benders Beatrix*JAR, who are participating in a Workshop here at the Walker this summer. The duo is also participating in Bent Fest happening this weekend in the Twin Cities.
• The true power of the internet: Helen Thomas asks a tough question about Torture when no other journalist does. The internet is happy with Helen and wants to make a point to the other white house journalists. What to they do? Send her $1000 worth of flowers.

The Search “Problem”
Google deep links.
Now google has search inside this site right there on front of results page, when you hit a high ranked site right away (search for Powerhouse museum). Not doing this to the Walker Yet.
Google hi-jacks these search results, shows ads, can hurt.
When someone enters from a deep link off google, hard to gauge intention from visitors.
Funny, jobs seems to be a top result on many museum sites.
Retailers hate this, they want to funnel your experience through all their ads. (Amazon wants to try to sell to you at all points, google thwarts this)

Traditional Metrics
Come out of the advertising world
visits, pageviews, time on site, etc

Ask people what they’re using
Almost everyone is using some sort of javascript based client side solution

Look at google analytics
13k visits, if were using a logfile based solution, would be vastly inflated by bots, spiders, harvesters
Javascript tagging solution resolves some of this
When switching to a logfile based solution, with inflated numbers, going to tagging solution, hard to explain big drop to the marketing department or the director

Benchmarking tool in google analytics. Interesting, haven’t looked at this before.

Demo of how unique visitor counting works.

Time on site: Seb showing a site with time on-site of 0:54 seconds. Break it out, 23K of visitors show a time on site of 0-10 seconds.

How many visitors have a depth of visit (Number of pages visited) of 1 page. Tons! Every visitor that hits only 1 page, they count as 0 seconds.

If you deduct the people that only hit one page (getting rid of 0 sec visits), you see that the median time on site visits are much better.

Looking at content drilldown, now looking at comparing regions and how to use drilldown.

Site search overview. Google can track search terms on your site, whether or not you’re using a google search on your site.

Traditional Metrics.
RSS feeds are not hit in GA, but can in logfile analysis. But problematic, because RSS hits are not really visits.

Email metrics
Useful to gather addresses of those who read email, take those addresses, and use them as seperate sub-group that are receptive.
Do the same, with those who clicked through, can drill down to specific exhibitions, etc. Allows very direct marketing to receptive people.

Realtime Metrics
Reinvigorate. My buddy paul loves this. Lets you see see visits in real time, what they’re searching for, etc…
Looks like tons of traffic from google. Wow!
Lets you expand visits, etc. Really slick.
Lets you pick up trends very quickly.

Outside metrics
Quote from Seb: “You’ve heard of Alex? Alexa is crap. Don’t use it.”
Instead, use AttentionMeter. But, it’s US only. Free!
Works that ISPs sell anonymozed logs, attentionmeter uses that for data.
Looks pretty nice.
Quantcast lets you look up similar sites, how you compare, etc.
Compete.com is another one worth looking at. Compete is better than Quantcast, according to Seb.

New Metrics
Flickr Metrics
For powerhouse, metric is not views, but how many things were tagged. Part of their goal with flickr commons, getting people to tag stuff.

Technorati Authority: Dubious, not all that great. Only measure blog links.

egoSurf.com: lets you check the “ego score” of a person and/or a site. Neat.

Domaintools: Lets you look up how much you’re being used as a reference in Wikipedia, amongst other things.
http://whois.domaintools.com/enwikipedia/walkerart.org

Side notes:
Tabbed browsing messes with things. if you open a tab, how accurate is it when you open a new tab and come back to it later? Not very accurate.

Question I asked about RSS Metrics:
Look at people who are nerds.
Captures a lot of machines, too.
Best metric is people who use feed my inbox.

Edit: Also some great notes here.

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Why Yahoo didn't do this immediately after acquiring Flickr, instead choosing to stand on the sidelines playing pocket pool while YouTube swelled into a multi-billion-dollar product, is a mystery for the ages.

From what I can tell, it’s note entirely a shot off of YouTube’s bow, but it could be. The video quality is much, much better. It looks like they’re using the On2 VP6 codec, which has quite good quality. YouTube, on the other hand is using the ancient h.263 codec that looks straight out of 1999. At 150mb for a 90 second file, there are some limitations, but the quality can be excellent. There’s no API yet for video, but I would expect that to be coming soon.

The difference from YouTube, is that, at least right now, only users who have gotten over the big hurdle of paying $25 for a pro account can use it. This will keep a lot of people away, but if you’re a savvy flickr user, that’s probably not a bad thing. Expect to still see mash-ups and other more pop-culture stuff on YouTube, and video of people’s vacation on flickr. However, it lights more of a fire on YouTube to add some much needed polish.

Flickr’s video player interface fits in very nice with the look of the site. It also looks like a a lot like Vimeo, which has alway seemed to me the most flick-inspired web video solution. This probably hurts them more than anyone.

Here’s a sample video on flickr:

This has me excited.

Our first goal was to provide WACTAC with a sense of ownership of the site. Teen Programs' staff believe that in order for programs to be successful, WACTAC must be involved with the process. All of the WACTAC programs and events are conceived and implemented by WACTAC members themselves. In order to make WACTAC ownership a priority, the staff had to treat teens.walkerart.org as an educational program in itself. The staff realized that if WACTAC actively engaged in the site, other teenagers would be interested. While a new site might bring increased traffic, we decided our measure of success would be the site's relevance to WACTAC teens and their social circle.

Witt and I will be part of a panel, Designing with Teens, on the last day of the conference, discussing the paper and process of making the site and our favorite. We may also have some super-slick give-aways. We hope to see you there.

As for the title of our paper, From Boring and Non-Offensive to Dancing Unicorns and Glitter Text: How to Create a Teen Web Site with Teenagers, it started off as a joke. Then we decided it accurately described the design process and reflected the tone of the site, so it stuck. And whenever we mention the name to people, they get a kick out of it.

If you have animation
Use with moderation
Cause search engines can’t index the information
…
Dont use bold
Please use strong
Cuz if you use bold that’s old and wrong

Full lyrics here.

Be sure to check out m0serious’s other videos. Paid Search 101 and Link Building 101 are both funny and informative. m0serious would appear to fall into the web development branch of the nerdcore hip hop genre.