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New Media Initiatives

New Media kills in the Walker’s pumpkin carving contest

Posted November 11, 2009 at 4:56 pm — Filed under:

Every year, the Walker has a staff halloween party, which includes a departmental pumpkin carving contest. And this isn’t just a carve a grocery store pumpkin contest, it’s a creative, conceptual, re-imagine an artist or artwork pumpkin contest. Invariably, our carpentry shop and registration departments usually blow everyone else out of the water. Those of us that are a little less hands-on with the art work tend to be outclassed every year (exhibits 1, 2, and 3). New Media Initiatives never wins.

But not this year.

This year, we had a plan.

Actually, we came up with the plan after our no-show defeat last year, but we smartly held onto it for this year (thank you, iCal). On the day of the contest, we replaced every image of artwork on the Walker website with an image of a pumpkin.

walker homepage with pumpkins

And the rest of the pages (click to embiggen):

Calendar

Calendar

Collections and Resources

Collections and Resources

Artists-in-Residence

Artists-in-Residence

Visual Arts

Visual Arts

Design Blog

Design Blog



We ended up winning in the “Funniest Pumpkin” category.

Because we serve all of our media from a single server using lighttpd, and our files are all uniformly named, we were able to implement a simple rule set in lighty to replace the images. Instead of the requested file, each image was re-directed to a simple perl script that would grab a random jpg from our pool of pumpkin images, and send it’s contents instead. Part of the plan was that we would only serve these images to people visiting our site from inside our internal network. The rest of the world would see our website just as always. In our department, we all unplugged our ethernet cables and ran off of our firewall’d WiFi, which effectively put us outside the network, seeing nothing different on the site. We had a hard time holding back evil cackles as people came to us wondering how our site was hacked, and watching it slowly dawn on them that this was our pumpkin.

The images we used were all the creative commons licensed flickr images of pumpkins I could find. There were 54 of them. Here they are, for credit:

Awesome idea. Or should I say… smashing!

Comment by Paul — November 11, 2009 at 6:41 pm

Awesome. New Media dept “hacks” @walkerartcenter site for the staff Halloween pumpkin-carving contest http://bit.ly/1tiGPf

This comment was originally posted on Twitter

Comment by iteeth — November 11, 2009 at 6:45 pm

New Media kills in the Walker’s pumpkin carving contest http://bit.ly/1FGstB

This comment was originally posted on Twitter

Comment by walkerartcenter — November 11, 2009 at 7:08 pm

New Media Initiatives » New Media kills in the Walker’s pumpkin …: Every year, the Walker has a staff halloween par… http://bit.ly/Twjc

This comment was originally posted on Twitter

Comment by carving — November 11, 2009 at 7:14 pm

Sweet RT @walkerartcenter: New Media kills in the Walker’s pumpkin carving contest http://bit.ly/1FGstB

This comment was originally posted on Twitter

Comment by danielincandela — November 11, 2009 at 7:26 pm

Awesome! RT @danielincandela RT @walkerartcenter: New Media kills in the Walker’s pumpkin carving contest http://bit.ly/1FGstB

This comment was originally posted on Twitter

Comment by MattressFactory — November 11, 2009 at 7:31 pm

NMI at Walker Art Center are my heroes ‘New Media kills in the Walker’s pumpkin carving contest’ http://bit.ly/1FGstB (HT @danielincandela )

This comment was originally posted on Twitter

Comment by mia_out — November 11, 2009 at 7:41 pm

we ♥ the walker for their wit and skill http://bit.ly/21G43j how easy would this be on your site?

This comment was originally posted on Twitter

Comment by museweb — November 12, 2009 at 9:36 am