One of the first big projects I worked on when I came on board here was redesigning the Walker shop’s online storefront. This effort has now come to fruition and I’m happy to present the new Walker Shop. Here are some interesting tidbits about the design:
- The design makes heavy use of our identity system, Walker Expanded, as implemented on Shop materials, and extends this into the web version.
- The shop home page borrows the poster design metaphor from the main Walker homepage, since it works well to exemplify the different neighborhoods, and in the shop, item categories.
- Each of the item categories also have different photography in the header that closely tie in with the items as they are seen in the physical shop.
- In creating the design, I also did research on what information shoppers look for or need when shopping. The resulting pages are located in the bottom 3 columns on every page.
- The cart icon in the shop is from the Drunkery Love icon set and the plus icon is from urlgreyhot.
In terms of technology powering the site, we worked with EVT Retail to handle the back end work. EVT hosts the entire operation, but their software is able to talk to the point of sale system and inventory system that our shop uses. This means that the online shop has accurate knowledge of what items are for sale and how many we have left. Not every item that is in the physical shop is online, but there is much more available than the old shop. The new shop also talks to our membership database so patrons with memberships can also get their 10% discount (it shows up in the checkout process).