Wrapping up my three-day digital signage extravaganza are two videos from the MCA Chicago. Their signage is located behind the lobby desk, just inside and to the right of the main entrance.
The four signs are not synchronized or spanned, but the timings are such that it can appear that there are things that line up. Having the signs behind glass and built into the wall gives them a more polished, integrated look. The glare in person is not as bad as it appears in the video.
Also, I have to say, the Stingel show at the MCA is fun. I am a big fan of work that lets visitors touch, interact and leave their mark. The silver walls were quite marked up after only a week, I can only imagine what they’ll be like in a month or two.