Often in our posts we’ll include links to upcoming or current events at the Walker, but those events rarely if ever include links back to the blogs. We’ve always intended to go back into the events and add related links to the blog posts to help foster discussion, but it’s just one of those things that kept slipping off the radar.
Until now! I just finished writing an XML RPC ping server for Walker content and have set WordPress up to ping it every time we post. The ping server pulls the RSS feed and looks for links back to the Walker site, and then does some magic to add a related link from that page back to the blog post. If all goes well we’ll start to see more traffic between the calendar and the blogs and vice versa, and best of all it will happen automatically whenever we post about an event.