We’ve often discussed how much we should be posting behind the scenes of the Walker Blogs. I’m sure most people writing a blog or reading a blog have opinions about that. Darren Rowes has a post about this very topic where he raises several valid points on his own and quotes an equally relevant post by Seth Godin.
So how do you balance growing an audience through frequent posts against retaining people by avoiding reader fatigue? An article previously mentioned suggested publishing at regular frequencies, a strategy we’ve tried on our Visual Arts blog with some success. That is certainly a good for bloggers to get in the habit of writing but with more people using RSS it certainly seems less important for readers.
Sources:Beth’s Blog
I asked myself the exact same question when I started my professional blog, yes it seems like a pretty recurrent question and one that doesn’t have one answer that works for everybody.
Comment by Laurent — 4/29/2006 @ 4:20 am
Hi Laurent,
It looks like you came up with a lot of the same conculsions our team did. We originally started with the idea we would be slow blogging with just a few useful posts a week.
We never imagined a blog like Off Center would take off the way it did, which is certainly not slow blogging, but we are really happy that Paul has spent the energy to build a blog reading audience. Thats the major reason we are happy to have split our blogs up. People like Paul can post as often as they like with out having to worry about burying the longer slower stories. Both are valid approaches, I tend to like slower blogs but I think thats not a majority position. Most people I know only want to look at a few blogs that act as aggregators and they don’t mind missing some stories if it saves them the trouble of sifting through all that material themselves.
Comment by eric — 5/2/2006 @ 9:22 am