New Media Initiatives Blog

Technology at the Walker Art Center

Part of: blogs.walkerart.org

 
by Brent Gustafson at 4:11 pm 2006-03-31
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I got a few questions at Museums and the Web this year about our iPod Docking Station prototype, what I learned from the experience, and if I had solved the problem. I had been meaning to write about these issues since my original post, but never got around to it. With so many inquisitive people asking about it, I figure it’s time to finally lay out what I found. Long story short, it’s not going to realistically work.

Many of the comments in the original thread already lay out the reasons why a docking station is seamingly not feasible. Peter Samis from SFMOMA talked about some of these in his session at MW06. There was also a link to an Apple FAQ on the matter in the comments section of my original post.

The first bad news item is one I already knew. Your iPod is married to your computer, and plugging it into a rogue computer means your iPod wants to cheat on you and be married to the new computer. From the FAQ:

“When you first connect iPod to your computer, iPod recognizes that computer as its ‘home’ computer…When you connect iPod to a different computer, iPod asks for permission before synchronizing with this music library. If you choose Auto-sync, iPod recognizes the second computer as its home computer and breaks the link with the original computer. Note: Music on your iPod will be replaced with music from this computer.”

This is bad for the obvious reasons. It’s confusing to the user (most people don’t know about this) and sets up the potential for erasure of a person’s music files. Given that the music on and iPod is simply a copy of the music on their computer, they don’t technically lose the music for good, but someone flying into Minneapolis would probably like to listen to their music on their trip back home.

The next issue however is even more serious. Two questions down in the Apple FAQ, we quickly realize that not all iPods are the same. iPods formatted for Mac and PC do not play well together. Again, from the Apple FAQ:

“iPod is configured for either Mac or PC…Using the iPod for Mac on a PC, or using the iPod for Windows on a Mac, is not supported by Apple. FAT32 is the format used by Windows…It is not possible to use an iPod formatted for Mac with Windows. This is because Windows does not support the HFS Plus file system [used by Mac iPods] and therefore will not see the drive.”

So what happens if you plug a Mac formatted iPod into a Windows machine (or vice versa)? It doesn’t recognize it and asks if you want to reformat the drive. This of course is much worse than deleting copied music, because many people also use their iPods for file storage. Some even upload their pictures to the iPod while on vacation. Imagine if someone connected their iPod to a docking station, reformatted it, and they lost all of their vacation photos!

The first idea to get around this is of course, “Just have two docking stations, one Mac, one PC”. But it’s not that simple. You still have the first issue to deal with, but you would also have to make sure people understand why they need to plug their iPod into the correct machine, and hope they do so. Most people have no idea about the formatting differences between platforms on iPod (I didn’t), and if one machine is being used, a person’s general instinct is to use the open machine, even if it’s not the machine they’re supposed to be using. In essence, there are simply too many variables that could go wrong. If it’s not as simple as plug-and-play, it’s too complicated! Sometimes, it’s just better to be on the safe side, especially when it deals with someone else’s hardware.

So what do we do? Wll, we could hope Apple changes the way things work, and allows this plug-and-play between iPods. But most of these safeguards are in place in iPods because of rights issues, DRM, and anti-piracy. Apple would need to find a way to let places like museums use the technology where there are no IP rights infringed, but also have a way to stop piracy of music in general at the same time. Easier said than done.

It may be possible to write a 3rd party app to handle all of this as well, assuming you could reverse engineer iTunes in a way that allowed you to do all of the things you wanted to do. Two problems with that approach. One is the time, effort and money it would take in R&D to try and come up with a solution (a solution that may not even exist). And two, you’d always be one step behind Apple. If Apple decides to put out an iPod update that breaks your new system, you have to invest again in updating it so that it works with all iPods. It can become a cat and mouse game.

At the Walker we’ve decided to instead go with two approaches that, while perhaps not as nice, should get us closer to what we want. That being having people using iPods in our galleries for audio tours.

The first thing we’re trying to do is promote our podcasts online more. We now have individual podcasts for certain exhibitions and you can find them on places like the iTunes Music Store. We also are trying to drive more people to our Art on Call page, where you can download each item individually, or as larger “tours” to upload to your own computer. It’s an attempt to empower users to use their own equipment to upload tours to before they come to the Walker.

The second thing we’ve done is bought several iPod Nano’s. On these I’m beginning to put all of our audio tour stops and they’ll be available at our front counter for checking out to people who don’t have an iPod, or didn’t bring theirs. This service is free, we are just going to be taking collateral in exchange for checkout of the Nano’s.

Actually getting the Nano’s ready for the public has brought some more ups and downs, as well as some exciting new developments I hadn’t thought about before I started. But I’ll save those for a future post. Stay tuned. ;)

 
by eric ishii eckhardt at 10:25 am 2006-03-31
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Due to some scheduling conflicts at Museums and the Web this year we missed the workshop about STEVE, a tagging project for art museums, or to expand the acronymn, Social Terminology Enhancement through Vernacular Engagement. I’ve been scrounging around on the internet for notes on the presentation. All I found was this mention on the Powerhouse museum’s blog fresh + new. Luckily Günter posted a more complete set of notes earlier this year and there are two papers one on the project, one from D-Lib Magazine and one on the conference site

I does sound like a road we’ve been down before with the Word Association feature on our collection. Although that project was ahead of it’s time it remains sadly underused, for a variety of reasons. The STEVE project sounds like it has some real momentum and worth the extra reading, I’m sure you’ll see more on it here.

Edit:
Although the acronym mentioned above is fascinating, it is not official. The project itself remains officially acronym free.

 
by Nate Solas at 3:37 pm 2006-03-28
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Finally caught up enough after MW06 to post the recent flurry of videos to the Walker Channel: check out Tiravanija & Sterling (artist talk), and Mevis & van Deursen (part of INSIGHTS). We’ve got even more coming up, Chipp Kidd on the 25th, and then on April 3rd Chrissie Iles and Philippe Vergne discuss the Whitney Biennial. Busy, busy!

 
by eric ishii eckhardt at 2:40 pm 2006-03-28
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I did some looking into blog carnivals after hearing a talk by Daniel Mosquin from the University of British Columbia Botanical Garden about engaging different communities with them. From reading on blogcarnival.com I found this:

A Blog Carnival is a particular kind of blog community. There are many kinds of blogs, and they contain articles on many kinds of topics. Blog Carnivals typically collect together links pointing to blog articles on a particular topic. A Blog Carnival is like a magazine. It has a title, a topic, editors, contributors, and an audience. Editions of the carnival typically come out on a regular basis (e.g. every monday, or on the first of the month). Each edition is a special blog article that consists of links to all the contributions that have been submitted, often with the editors opinions or remarks.

To me that sounds like a topic based aggregation service but it’s not in real time, which makes it distinctly less blog-like and, as they mention in that quote, and more resembling an online magazine. Bora Zivkovic compares a blog carnival to a professional science journal on his own blog, he also maintains a list of active carnivals called the meta-carnival. This seems similar to Eyebeam’s ReBlog project, which also rotates through editors (guest bloggers). It might also be compared to smaller scale of Global Voices, which aggregates multiple blogs. The slower pace of carnivals may theoretically attract more thoroughly researched papers and grow an audience not interested in blogging because they see the fast pace of most blogs as frantic. In practice however neither of those conjectures are true about the blog carnivals I’ve seen.

We briefly discussed a museum centric blog carnival with Jim from Ideum while we were at the conference. I’m not sure if a carnival, or an aggregator or reBlogging is the best idea, but it’s certainly something we are interested in hearing ideas about.

 
by Brent Gustafson at 10:15 pm 2006-03-25
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Museums and the Web 2006 is finally over. We all had a wonderful time and have learned so much meeting, talking and sharing ideas with everyone at the conference.

But we spent so much time blogging everyone’s session that we forgot our own! So if you missed our workshop, Blogs and Blogging for Museums, the outline we used in it is now online. Even if you did happen to be in our session, check it out, there are many links to good resources, as well as info on things we weren’t able to cover because we ran out of time!

Feel free to write us with questions and comments. The conference’s end shouldn’t end communication!

 
by eric ishii eckhardt at 12:50 pm 2006-03-25
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The excellent weblog Science Buzz created by Bryan Kennedy and the team at the Science Museum of Minnesota won Best in the Web and Most Innovative Site last night. I’m not going to go into covering all of the winners here because they are covered on the conference site, but there was another Minnesota connection. The Minnesota Historical Societies online store won best in the E-Services category.

 
by eric ishii eckhardt at 3:58 pm 2006-03-24
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Sonja Hyde-Moyer presented a PDA tour project that she worked on as a project manager while at the Museum of Science. The tour was for the Star Wars: Where Science Meets Imagination exhibition. PDAs were rented to visitors at a price of $4 for children and $6 for adults. Antenna Audio worked with the museum to produce this PDA tour and to provide the hardware.

Goals:
1) Enhanced visit. Selection of rich media.
2) Extended visit. Personalized web pages based on what they viewed in the museum.

The tour had stops identified by large (about 3.5 inches square) brightly colored stickers with numbers. To improve visibility a consistent location for the sticker in relation to the exhibit was identified. Content was selected by way of a keypad on the PDA. Each long segment of audio or video had an intro clip (about 30 seconds). Users listened to the intro then decided if they wanted to hear/see the whole clip.

The entire program was available both in English and American Sign Language. This was the first time the museum had the option to give a self-guided tour completely in sign language.

Museum Team:
Project Manager
2 Content Developers
Exhibit Graphic Designer
Exhibit Web Designer
Exhibit Web Programmer

They worked externally with Antenna Audio to produce the tour. The museum generated the content including defining the stops, conducting interviews, creating the bookmark pages and coordinating the video (from Crawford Media). Antenna created the interface design, did video/audio production, wrote the script and developed the application.

This tour took 6 months to produce. Getting approval from the museum took more than 6 months.

Extending the Visit:
Interesting information during the tour can be bookmarked in PDA. Bookmarks are be retrieved by submitting your email address. Most of the website is new and different than content on the PDA, although movie and audio files were the same. Other resources and links to related online resources were a big part of the new content.

Ideas that got cut:
* Synching the devices to other visitors on demand
* Having the PDA interact with some component in the exhibit itself

Results:
10% of visitors rent the tour (that’s high for them)
15% of those users make bookmarks
Stop icons were not obvious enough at first (it’s been fixed now)

Although Hyde-Moyer didn’t want to quote specific budget numbers, a representative from Antenna Audio in the audience estimated a similar program would get a 5 or 6 figure price tag (so that’s something between $10,000 and $999,999 I guess).

 
by Brent Gustafson at 2:56 pm 2006-03-24
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Willy Lee talks about re-use in museums. The premise is simple. Museum websites do the same thing over and over again. This is especially true for art museums, less so for science museums.

The data is the same “type” of stuff. The name, date, label, etc. The question is, what are the big data types we have the can be reused and used again later?

You define the data that goes in, and then what comes out. It doesn’t matter as much what happens on the backend, as long as the output is consistent and useable to the viewer.

It’s easy to display a new set of data in the same presentation layer. Basically just query different data, and output to the same template. You can also use different templates with the same logic, even if displaying different data.

The new Asia site from MIA, separates content from the design. Simply remove the stylesheet call from the URL, and you can take out or change the entire design of the site via CSS.

The talk was pretty short and went over things pretty quickly (as you can probably tell from the notes). I was expecting a little more detail on actual planning. What goes into planning? What are the struggles? What things should be considered when doing so? What lessions were learned? These subjects weren’t addressed as much as I had hoped.

 
by eric ishii eckhardt at 2:31 pm 2006-03-24
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We just published a new site for artists-in-residence at the Walker this morning. It features journals for the artists as well as a substantial backlog of information about past residencies. The site is launching to coincide with the new OPEN-ENDED exhibition but it will continue to support residencies past the duration of this exhibition.

 
by eric ishii eckhardt at 1:03 pm 2006-03-24
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The virtual Wonder Wall is collaborative Q&A software, developed at Michigan State University, unfortunately it ran into a script error and locked up during the demo but I imagine it is still being worked on since they are “ramping up” to sell it right now. Licenses cost $500 per year per 50 seats, so it’s relatively inexpensive.

Background:
Wonder Wall is used by Michigan 4H Children’s Garden to connect scientists with students. They have a program of field trips called “Seeds of Science” that get children involved in hands on experiments similar to real experiments being done by scientists at Michigan State University.

Goal:
To use field trips to promote curiosity and wonder. Extend the excitement and interest to after the visit because field trips tend to run out of time. Stay connected between field trips.

Physical Wonder Wall:
The physical Wonder Wall is a big piece of paper that kids can use markers to fill with questions during a field trip. The educators look at the wall and pick a few questions out to answer. Some example questions are “Why do we even have aphids?” and “Do Poinsettias have red chlorophyll?”

Online Wonder Wall:
The online Wonder Wall is a virtual bulletin board with a built in chat that kids can add questions (including images) to or chat with and educator. Each Wonder Wall is moderated and that moderator’s task is to answer those questions. Each answered question is marked with a gold star. The Wonder Wall can be used asynchronously or at scheduled times (class meetings).

We got to see some usage numbers and the online Wonder Wall seems to be very popular with all the users but especially 4th and 5th graders. In general the complexity of questions asked increased the more times a student used the software and students stay connected to the board the are using for over 6 months (even though it is optional). Moderators make a commitment to answer every question within 24 hours of it being posted, they have missed that mark once when a “wall” got 380 questions posted in 1 day.

The online Wonder Wall is built in Flash 8 and uses the Flash Communication Server to facilitate up to 50 simultaneous logins. Each group using a Wonder Wall has a unique ID, Password and URL. Michigan State has two servers with licenses to do up to 5000 simultaneous connections because they are hoping to sell this to a lot of groups.

 
by eric ishii eckhardt at 12:03 pm 2006-03-24
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Phil Getchell from the Museum of Fine Arts (MFA) in Boston gave a talk about leveraging online collections more effectively. The MFA is another museum in the middle of an expansion project, and they have a lot of new initiatives revolving around their online collection. It sounds like most (or all) of their online projects are in collaboration with Mediatrope, a San Francisco design company. They are using a CMS called SiteBots to manage their content including the collection. The online collection has 300,000 objects about a third of them have some sort of media (usually an image). Getchell pointed out several times that most of the MFA’s initiatives were not in a finished state but they are public, and he outlined the direction they are getting developed.

My MFA
My MFA is a personalized collection tool. Apparently it has about 400 active users right now but it hasn’t been advertised or marketed yet. They are working towards a few interesting things with this. Customized maps, meaning a visitor defines their own tour of the MFA and prints out a map to help them follow it, or they can send their tour to a friend in effect playing the role of curator. They are building a Flash tour too so visitors can curate their own “on-line exhibition” of works in the collections.

Selling
Print-on-Demand is a big thing for them. Currently they are selling high quality archival reproductions of artwork (going for about $75 unframed). In the future they may sell Print-on-Demand books and periodicals.

The MFA is working to add store links to related merchandise in their collections and making image licensing more obvious. Currently the MFA is using Yahoo for their shop, Getchell didn’t mention the software or if they are planning something else in the future.

 
by eric ishii eckhardt at 11:15 am 2006-03-24
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Allegra Burnette and Lyde Spann discussed the redesign of the MoMA’s online store. With the reopening of the museum and the holiday season traffic to the store site and MoMA.org was up significantly but only 46% of users to the store came from MoMA.org so there was some opportunity to increase cross traffic.

Goals with the redesign:
* Full exposure of product categories on the front page.
* Introduce seasonality to the site.
* Access the full menu from anywhere.
* Decrease clicks and increase conversion.

They mentioned a product called HitBox from Webside Story that was helpful for measuring traffic trends. A consultant group they used from Chicago called the e-tailing group got a hearty endorsement from Spann.

There were a lot of numbers getting thrown out but the most interesting was visitors who got to the MoMA Store from moma.org were far more likely to buy and spend more money per purchase than vistors from any other referrer.

 
by eric ishii eckhardt at 5:25 pm 2006-03-23
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Martha De Vet from the Royal Cabinet of Painting Mauritshuis (staff of 40) in the Netherlands introduced the museum crowd to viral marketing by way of one of their museums viral marketing campaigns. The campaign was an email “blast” combined with an online game.

Goals:

  • Make website more widely known
  • Alert regular visitors to the new site
  • Find new customers for site and museum
  • Image promotion

The gallery game featuring modified masterpieces. For instance the Girl with the Pearl Earring became the Girl with the Pearl Lip Ring. Players of the game were supposed to identify the error in the painting.

A player can play the game only once unless they invite 3 people who also play. Each person who plays got registered to win a prize. De Vet reported that the email and prize were both integral to the projects success.

The take away from the initial mailing is that 70% of people who received the initial emails activated them and played the game. From the graph shown it looks like about half of them got a second chance (meaning they recruited 3 other players).

De Vet also suggested that a viral game should be short and fun for the user. They had problems initially with their game being to long and difficult.

Checklist before starting a viral buzz:
What is your objective?
Does the technology work on all systems?
What is the incentive? (this is really important)
What is the duration? (longer is better)
How to start your buzz?
What do you want to measure?
Is you product buzzable? (and museums generally are)

 
by eric ishii eckhardt at 3:46 pm 2006-03-23
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Wayne LeBar from the Liberty Science Center (which is going through a major expansion) presented a work in progress today. They are trying to embrace media changes that are challenging the traditional authoritative voice of museums.

The idea of Liberty Science’s new project Exhibit Commons is to let web audiences impact installations on the museum floor. LeBar refers to that sort of activity as users being able to “Hack the exhibit”. Since the science center is not currently open this is a still being planned, so, sorry no exhibit “hacking” yet. There are plans to use an open source software model and possibly to solicit programs from the general public. I certainly hope they tap the Processing and Rhizome communities for that sort of thing. The project also promises to include blogs and more traditional feedback forms.

 
by eric ishii eckhardt at 3:28 pm 2006-03-23
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The afternoon session at Museums and the Web that I’m at is all about Participation & Personalization. Mariana Salgado and Lily Diaz Kommonen kicked it off with a talk called “Visitor Voices”.

Their hypothesis is “Visitors can improve their learning experience through leaving comments in the exhibition.”

They showed ImaNote, a collaborative commenting software developed at the Media Lab in the University of Art and Design Helsinki, that allows commenting on a particular work in an exhibition from the museum or remotely. Comments are tagged, supplemented with links and signed by authors. Their test case was the Young Artists' Biennale: Small Heaven exhibition in Helsinki.

Lily Diaz-Kommonen indicated that ImaNote is still being developed and may be expanded to include SMS messages in the future.

 
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