Brent keeps asking me why people at the Walker would want to blog. I found a pretty good explanation in this Economist article that is similar to what i was thinking but far more articulate.
If you don’t have the patience for the whole article Pasta and Vinegar (where i found the article link) has clipped out the good parts for you.
**Edit**
Brent doesn’t remember saying anything like that so i guess i made it up.