On June 26, five artists will take the stage in the Walker Art Center Cinema to give short pitches for projects they hope will become a reality. The event, called Pitch Night, is a collaboration between Walker,mnartists.org, and ArtPrize, a huge annual exhibition and competition in Grand Rapids, Michigan that awards artists $560,000 in prizes each fall. ArtPrize is open to any artist in the world, and each year more than 1500 installations occupy some 160 locations all over downtown. (Take note: applications to present your idea on Pitch Night-Minneapolis are due May 19.)
Pitch Night is a unique program within ArtPrize designed to give artists from outside Michigan extra funding for ambitious projects. For the second year, five Minnesota-based artists will give short pitches, in public, for the work they want to do — five slides and five minutes each before a live audience and a panel of five judges, about what they’d like to install on a prominent pedestrian bridge in the center of ArtPrize. After the artists’ elevator speeches, audience members and judges may then ask questions about their proposals, quizzing them on particulars both practical and conceptual. Then, after a short deliberation period, the judges will announce the winner of this year’s $5,000 grant. Last year’s Minneapolis Pitch NIght winners, Alexander Hanson and Daniel Feinberg, went on to be nominated for one of the juried awards during ArtPrize.
The obvious purpose of Pitch Night is to provide an artist with a grant of additional funds that will enable them to create and install work on a scale that might not otherwise be feasible. Equally important, though, are the four artists who don’t get a grant. Inviting artists to submit proposals, reviewing them and making notifications of grant awards via private communications (which ArtPrize also does!) is considerably easier and cheaper than staging an event like Pitch Night. So why do it?
We want to challenge artists to make their ideas public, even if those ideas aren’t fully ready for production. The act of forming an idea for a work into a concise presentation is itself valuable, both for the artist and the audience. For the artist, by way of its public articulation, their vision for a work takes a crucial step toward realization, one that’s free of the burdens of fabrication. For the audience, the artists’ pitches function as a show-and-tell showcase of creative ambition, a chance to see artists’ practices up close and to critically consider artwork in a developmental stage.
Creative iteration is hugely valuable to artists, but it’s not always easy to achieve. Smaller, less expensive, less time-intensive work can be produced, exhibited, and critiqued via a pretty short feedback loop. This isn’t usually the case with large public projects. Conception of a project is typically followed by months (if not years) of planning, fabrication, and installation before any kind of public engagement and critical response can happen. A pitch presentation, like a drawing, is not the same as experiencing a fully realized work, but it’s still an important opportunity for display and critique.
When a work is intended to be developed for a public space, why not invite public participation early on, in the more formative stages? Articulating a vision for artwork publicly is something that should happen far more often than occasions for presenting a finished work.
Related event information:
Artists interested in throwing their hat in the ring at this year’s Pitch Night, take note: applications are due by May 19. The event itself, Pitch Night, is free and open to the public. It will happen Thursday, June 26 at 7 pm in the Walker Art Center Cinema. Find out more about the ArtPrize exhibition/competition on the website: http://www.artprize.org/
Kevin Buist has exhibited artwork in solo and group exhibitions in New York City and Grand Rapids, and has been featured in numerous print and online publications including the Art:21 blog, where he was a blogger-in-residence, as well as Solace Magazine, Art Hack, and SpoutBlog. At ArtPrize, Buist oversees exhibitions and cultural programming, and he also directs the ArtPrize juried awards, including selection of jurors. He programs a world-class speaker series that coincides with the event, that has included lively and provocative lectures by John Waters, Jerry Saltz, and Theaster Gates, among others.