Everyone can tell when a product, idea or program has got good buzz, but so few organizations really know how to get people talking and keep them talking. I know I’m confused. Do I need to talk to early adopters, mavens, cool folk, networkers, influentials, or hairstylists? Need a little clarity yourself? Check out Five Common Misconceptions About Buzz Marketing. In this extended tutorial, author Emanuel Rosen clears up some common misthinks about how organizations can “engage consumers in conversation,” and create lasting buzz.
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