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Video: Walker Expanded Explained

Walker Expanded, the Walker’s graphic identity, functions like a typeface, but “instead of individual letterforms, each character equals a word or a pattern. Walker Expanded is a tool that generates strips of words and patterns. Like a roll of tape, it can be can be applied to virtually any surface, from printed matter on screens to merchandise or even architecture.”


Walker Expanded, the Walker’s graphic identity, functions like a typeface, but “instead of individual letterforms, each character equals a word or a pattern. Walker Expanded is a tool that generates strips of words and patterns. Like a roll of tape, it can be can be applied to virtually any surface, from printed matter and screens to merchandise or even architecture.”

The identity will be featured in the exhibition, Graphic Design: Now in Production, which opens at the Walker on Oct. 22.; it travels to the Cooper-Hewitt National Design Museum of the Smithsonian Institution next summer. The video is included in the CAM Raleigh exhibition, Deep Surface, which is on view through Jan. 2.


Video:
Shot and edited by Andy Underwood-Bultmann
Produced by Andrew Blauvelt and Emmet Byrne
Music: “Amateur Outlaws” by Falcon Arrow