List Grid

Blogs The Gradient

Designing Obama (Part 2)

On May 12, 2009 Sol Sender and Scott Thomas gave a presentation at the Walker about their experiences working on the design of (and for) President Barack Obama’s 2008 campaign. Later that year, on September 16, Scott Thomas announced a book project surrounding that same topic through Kickstarter.com. I found out about the project in November […]

On May 12, 2009 Sol Sender and Scott Thomas gave a presentation at the Walker about their experiences working on the design of (and for) President Barack Obama’s 2008 campaign.

Later that year, on September 16, Scott Thomas announced a book project surrounding that same topic through Kickstarter.com.

I found out about the project in November and promptly signed up as a $50 “backer.” Since then it has been interesting to watch their process unfold through Scott’s e-mail updates and the dialog taking place on the Kickstarter comment board (which covered the entire spectrum: from supportive praise to the numerous “where’s my book!!??” inquiries).

The book arrived in my mailbox on June 15, 2010 — and seeing the 360 page volume now I’m shocked that they were able to produce the book as quickly as they did.

Their fund-raising approach to self-publishing has obvious parallels to the success of Obama’s grassroots-oriented campaign, which in the end allowed for a more substantial volume (as opposed to the many print-on-demand options available these days) without relying on the involvement of a traditional book publisher.

As of writing this, it looks as though copies are still available at the Designing Obama site.

About the book (from designing-obama.com):
The Design Director of the Obama campaign, Scott Thomas, has collaborated with artists and designers to create Designing Obama, a chronicle of the art from the historic campaign. Get the inside story on how design was used by the campaign, and scope out the pieces, created unofficially, by grassroots supporters.

The 360-page book is full-color and hardbound, highly crafted with an embossed sleeve. Forewords written by Steven Heller and Michael Bierut.

  • Designing Obama (Part 2) – http://bit.ly/atit0w

    This comment was originally posted on Twitter