Design

For 20 years, the Walker's Out There Festival has brought provocative and unexpected theatrical experiences to the Twin Cities. Featuring artists who mix movement, media, text, styles, visual culture, and technology with abandon, Out There has always been a visually and conceptually rich project for the Design Department to undertake.

Through its first 17 years, the festival’s vehicle for promotion was a newspaper insert:

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During its 18th year (and the subsequent years to follow) the piece became a more traditional mailer:

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This year’s piece, while still remaining true to format, moved from a gatefold to resemble something more like a miniature poster. It was printed 5/2 on Kromekote which is cast coated and allows for one side (the 2 color side) to be uncoated while the other side (5 color) gets the coated treatment:

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The font of choice was Guillaume Grall’s Jodie Foster Typeface for Posters:

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…and while on the topic of the Jodie Foster Typeface for Posters, we were wondering what it might look like if it was used in the original promotional material for Jodie Foster’s 1991 appearance at the Walker, so I whipped up a little something in like 2 seconds:

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HOT. Finally; in rooting around through the archives I stumbled upon a couple older Out There pieces that were so very nineties (in a GOOD way). Unfortunately, I couldn’t find any design credit information for either of these two but figured they were still worth highlighting. It’s always fun to see Walker in action:

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…
img. 1: Out There 17 (2004) designed by Scott Ponik
img. 2: Out There 18 (2005) designed by Matt Rezac
img. 3: Out There 19 (2006) designed by Layla Tweedie-Cullen
img. 4/5: Out There 20 (2007) designed by Vance Wellenstein
img. 6: Jodie Foster Typeface for Posters designed by Guillaume Grall
img. 7: The original Jodie Foster, Growing Up On-Screen (1991) retrospective catalog designed by Brian Boyce
img. 8: Jodie Foster, Growing Up On-Screen retrospective catalog with edited type treatment
img. 9: Out There 7 (1995) designer unknown
img. 10: Out There 10 (1998) designer unknown